Web design

Oct 20, 2008
– Winchester, MA – Radar Media Group, Inc. a fast-growing integrated marketing services company in the greater Boston area, announced today the launch of a new website for the company. Under development since July by Radar’s team of creative designers, writers and producers, the new site is designed to showcase the company’s client work as well as to provide an interactive foundation for reader discussion on a wide variety of marketing topics.
“With so much of our business today focused on providing our web clients with award-winning design and functionality, we knew it was time to redesign our own site using the latest Web 2.0, search and Flash animation features,” said Paul Pinella, President and CEO of Radar Media Group, Inc. “We wanted to make it easier not just for readers to see samples of our work, but to also encourage to encourage them to engage in dialogue with us through the new ‘Radar Resources’ blog or to log in through our client extranet.”
According to Pinella, most readers who want to learn more about Radar Media want to see a portfolio of the company’s work organized by both client name and project type. “Knowing this, we set a goal to make it easy for people to browse our portfolio in the multiple ways that work best for them,” said Pinella. “Readers will appreciate how easy it is to review our web design, Flash animation, and marketing collateral projects and more readily envision how we can provide equivalent services for them.”
A big part of what makes the site easy to use and update is extensive use of the latest Web 2.0 technologies, including an underlying Content Management System, or CMS. The CMS acts as the site’s main engine and serves up web pages, blog pages and graphics on demand, all through a central database. Because all content “lives” in the database, it can be easily updated by anyone with access rights and a web browser.
A related part of the redesign effort is the addition new and more comprehensive descriptions of all the company’s services. Among these services that Radar provides are details on the following:
• HTML, PHP, ASP and database programming services for both Microsoft Windows and Linux server environments
“Any web design project is a big undertaking, as we well know through our everyday work,” said Pinella. “Because clients always come first, finding the time to rework our own site was a team effort spanning many nights and weekends. But the effort was well worthwhile, and now we have a great foundation to help us take Radar Media Group to the next level of company growth.”
To see the site, please visit
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Radar Media Group, Inc.
Email: paul@radarmedia.com